LINGUISTIC MARGINALITY AS A CULTURAL PHENOMENON

Gesture as Cultural and Linguistic Practice

Gesture is a ubiquitous, though often overlooked part of human language, often supposed to be more "natural" and "expressive" than speech, but clearly linked, both in form and meaning, to the words it usually accompanies. Recent work, relying on video recording, proposes different typologies of gesture, based on its semiotic properties or links with spoken language. Gestures, which range from "...

Fathoming the Cultural Schema of Ta’ne in Persian Language: A Cultural Linguistic Study

The aim of the present article is to probe the functions of the cultural schema of Ta’ne (sarcasm) in Persian. Results from 100 recorded instantiations of Ta’ne accumulated through ethnographic approach indicated that it served different functions including complaint, criticism, insult, contempt, humor, and compliment. The results were then discussed with reference to the cultural differences i...

Linguistic Audit as a Professional Activity

The subject of this research is linguistic (or: language) audit. The term is new and not being widely used so far. Linguistic audit, in particular, is offered as a service of linguistic-consulting agencies’ activities. Modern linguistic consulting, according to the author, is a form of stimulating theoretical and practical development of linguistic ecology, a new branch of applied linguistics, ...

The Title of a Literary Text as a Discursive Phenomenon

Modern text linguistics pays serious attention to the significant structural elements of the text, which carry special knowledge. Such structural elements include the title. In this article, the title is considered as a linguistic and cognitive characteristic and a spatially fixed structural element of the text – «frame», which is located around/before/behind the text, focusing on the importanc...

Cultural models of linguistic standardization